Amazon Pay Gift Voucher sat in SmartBuy's accelerated tier — 'up to 5X Reward Points or 5% cashback' 'Insta Deals: 1 % Instant Discount + 1X Reward Points' — this brand is out of the accelerated tier
The most-farmed HDFC voucher route stopped being a points play. SmartBuy's own voucher storefront now shows the Amazon Pay Gift Voucher under a new "Insta Deals" tile reading "1 % Instant Discount + 1X Reward Points", and the page's own description flipped from "up to 5X Reward Points or 5% cashback" to "up to 1X". The comparison that settles it sits on the same storefront: the Amazon Fresh voucher still carries an "Accelerated Rewards — Upto 5X Reward Points RPs / 5% Cashback" block that the Amazon Pay page no longer has, so this is one brand leaving the accelerated tier, not the tier closing. The date, honestly: the Insta Deals offer ("Flat 1% OFF", ₹10,000 monthly limit) was already live in the page's own data on 31 August 2026, the reward line still read 5X in the 1 September 16:26 UTC archive capture, and read 1X when this desk fetched the page on 2 September — so 1 September is the community's effective date sitting inside a window we can bracket from primary captures, not a figure HDFC published. The bank has announced nothing and no SmartBuy page carries a notice. Two pieces of context for the size of it: brand vouchers were already sub-capped at 3,000 accelerated points a month from 1 July 2026, and Amazon Pay vouchers disappeared from the portal entirely for stretches of July and August before returning in this shape. Flipkart and Amazon Fresh vouchers still pay the accelerated rate; the ₹10,000-a-month Amazon Pay lane now pays base earn plus the 1% instant discount.