HDFC Infinia launch — 5,000 cards
HDFC Bank launches Infinia, India's first invite-only super-premium card, offered to 5,000 people. This sets a template for subsequent Indian invite-only cards, with no public application or published income cut-off.
HDFC Bank launched the Infinia card in July 2011, initially offered to 5,000 people. This card was positioned as a super-premium offering for rich Indians. It was handed out to a hand-picked group of customers on Visa and MasterCard platforms.