AU Ananta tops new deck — ₹2,000 fee
AU Small Finance Bank relaunches its card range with Ananta as the top card, offering 16 lounge visits and 50k milestone points for a ₹2,000 fee, but the redemption value remains low at ₹0.25 per point. This translates to a 1.25% reward rate, making it a less attractive option for users.
AU Small Finance Bank has revamped its credit card portfolio, introducing a new four-card lineup led by the Ananta card. The Ananta card comes with a ₹2,000 fee and offers 16 domestic lounge visits per year, an 8,000-point welcome bonus, and up to 50,000 milestone points at ₹10L spend. The Ananta card’s benefits are marketed as premium, but the redemption value of AU Reward Points remains low at ₹0.25 per point. This means that the 5X reward rate advertised translates to a mere 1.25% reward rate, which is relatively low compared to other credit cards in the market. Our take: 5X reads like a rate until you price the points — at ₹0.25 apiece, Ananta’s headline collapses to a 1.25% return, and the 16 lounge visits come gated behind an AU Rewardz flight booking. For ₹2,000 you are buying lounge access with homework attached, not a rewards card. Our board calls the Ananta a cancel, and that ₹0.25 redemption value is the whole reason.