YES Bank zeros out gov/ad spends — 0% earn rate
Thirteen YES Bank cards, including Marquee and Reserv, now earn 0 points on government and advertising transactions, effective 1 April 2025. This change is part of the fourth exclusion round in eighteen months, indicating a clear direction of devaluation.
YES Bank has stopped rewarding government, marketing, and advertising transactions on thirteen of its cards, including Private, Marquee, Reserv, Elite+, and Select. This change took effect on 1 April 2025, with these categories now earning zero points. The impact of this change will be felt by cardholders who frequently use their YES Bank cards for government and advertising payments. While the earn rate for other categories remains unchanged, this devaluation is significant for those who relied on these transactions to accumulate points. Our take: cardholders affected by this change should reassess their usage and consider alternative cards that continue to reward government and advertising transactions. With the overlimit facility also being discontinued on 1 May 2025, it’s essential to monitor transactions closely to avoid declines.