Singapore Airlines launches KrisFlyer — 100% expansion to economy
Singapore Airlines launched KrisFlyer on 1 February 1999, allowing economy passengers to earn miles for the first time. This marked a significant shift in the airline's loyalty program, making it more inclusive for all passengers.
Singapore Airlines launched KrisFlyer on 1 February 1999, replacing Passages. Passages only rewarded First and Business flyers, but KrisFlyer allowed all three cabins to earn miles. This change meant that economy passengers could earn SQ miles for the first time. The launch of KrisFlyer marked a significant shift in the airline’s loyalty program, making it more inclusive for all passengers. Our take: this development is a milestone in the history of Singapore Airlines’ loyalty program, and Indian credit card holders who transfer points to KrisFlyer should be aware of its origins. With KrisFlyer becoming a coveted transfer target for Indian credit card points, understanding its history can provide context for its value.