Marriott buys Starwood — $13.3B deal
Marriott's $13.3B acquisition of Starwood created a 5,700-property empire, impacting Indian SPG loyalists who had hoarded points for redemption. The deal closed on September 23, 2016, and paved the way for a loyalty program merger in 2018.
Marriott acquired Starwood Hotels and Resorts, creating a 5,700-property empire. The $13.3B deal closed on September 23, 2016, and merged Starwood’s brands into Marriott’s portfolio. This acquisition marked a significant expansion of Marriott’s loyalty program, which would eventually merge with SPG in 2018.