Amex enters India — 1993
American Express entered India's card market in 1993 with premium charge cards. This marked the beginning of Amex's presence in the country, introducing the Membership Rewards program.
American Express entered the Indian card market in 1993. The company introduced charge cards, positioning them as premium products from the start. Amex brought its Membership Rewards program to India, which would later become a key feature of its high-end cards.