SBI SimplyClick guts its two best accelerated-earn categories
SBI SimplyClick took two hits in quick succession in 2023: the 10x Lenskart earn rate was halved to 5x on April 1, then the 5x rate on online rent payments was cut to a flat 1x on May 1. Together they stripped out the card's two easiest reward-padding categories.
SBI’s SimplyClick just lost its two best tricks in the space of a month. On April 1, the 10x accelerated rate on Lenskart was halved to 5x. On May 1, the 5x rate on online rent payments was gutted to a flat 1x. Two cuts, back to back, and no compensation anywhere on the card.
These weren’t fringe categories. Lenskart at 10x and rent at 5x were the two easiest ways SimplyClick users padded their monthly reward totals — one a genuinely rich retail multiplier, the other a large recurring spend that quietly compounded every month. Both are now either half as good or effectively dead.
The rent cut also reads as a warning shot: it landed months ahead of SBI’s broader July 2023 rent crackdown across its co-brand cards.
Our take: SimplyClick’s pitch was accelerated online earn, and SBI just halved one pillar and demolished the other. The card is measurably weaker than it was on March 31.