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RBI lifts American Express's 15-month new-customer ban

The RBI certified American Express's data-localisation compliance and lifted the ban on onboarding new customers that had been in place since May 2021. After 15 months, Amex India can issue cards to new applicants again.

The RBI has lifted its ban on American Express onboarding new customers, 15 months after slamming the door in May 2021 over data-localisation non-compliance. Amex has now satisfied the regulator, and the front door is open again.

For a year and a quarter, Amex India was effectively an invite-only club frozen at its existing membership — no new Platinum Charge cards, no new Membership Rewards accounts, nothing. The points crowd responded exactly as you’d expect: existing cardholders became gatekeepers, and invites were traded like contraband.

That era ends today. The Platinum Charge Card — the anchor of Amex’s India lineup and the gateway to Membership Rewards transfers — is available to new applicants for the first time since spring 2021.

Our take: this is unambiguously good news for Indian points collectors. A transferable-points ecosystem with Amex locked out was a poorer one, and 15 months of frozen customer acquisition means Amex now has ground to make up. Banks win back market share with sign-up generosity — if you’ve been waiting on the sidelines, the next few months are your window.

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