JetPrivilege drops the Jet, relaunches as InterMiles
Seven months after Jet Airways stopped flying, JetPrivilege Private Limited severed the association and unveiled InterMiles on November 14, 2019 — a rebranded currency with 250+ airline and 150+ lifestyle partners.
The Jet is officially gone from JetPrivilege. Seven months after Jet Airways stopped flying and left nine million JPMiles holders in limbo, JetPrivilege Private Limited severed the association entirely on November 14, 2019, and relaunched the whole program as InterMiles.
The pitch is audacious: your miles survive even when the airline doesn’t. What was a loyalty currency tethered to a bankrupt, grounded carrier is now — the company says — a standalone currency with 250+ airline partners and 150+ lifestyle partners. The airline-centric program of the Jet era is being rebuilt around travel, hospitality and lifestyle redemptions instead of a departure board.
Nine million members didn’t sign up for a coupon platform. They signed up for seats on an airline that no longer exists, and a rebrand doesn’t change what a mile without metal is worth.
Our take: this is damage control done with real energy, and credit for not simply zeroing the balances. But a currency’s value comes from its best redemption, not its partner count — spend InterMiles on the first decent thing you see, don’t hoard them.