JetPrivilege kills JPMiles expiry — no expiry
JetPrivilege removed JPMiles expiry in 2018, with no expiry as long as members logged one activity every 18 months. This change made JetPrivilege the only major Indian loyalty programme with no mileage expiry, but its impact was limited by the airline's subsequent bankruptcy.
JetPrivilege removed JPMiles expiry on June 30, 2018, provided members logged one qualifying activity every 18 months. This change meant that JPMiles would no longer expire due to inactivity, as long as the member met the activity requirement. The removal of expiry was a significant improvement to the programme, making it more member-friendly.
The change benefited all JetPrivilege members who had previously seen their JPMiles expire due to inactivity. With no expiry, members could accumulate and redeem their miles without worrying about them expiring. This move was particularly notable as it made JetPrivilege the only major Indian loyalty programme with no mileage expiry.
Our take: this change was a positive development for JetPrivilege members, but its impact was limited by the airline’s subsequent bankruptcy. Members who had accumulated JPMiles may still want to consider redeeming them, but the programme’s future is uncertain.