Jet Airways pioneers private FFP — 1994
Jet Airways launched JetPrivilege in 1994, introducing the first private-airline frequent flyer programme in India. This programme had a lasting impact on the country's loyalty landscape.
Jet Airways launched JetPrivilege in 1994, the first frequent flyer programme from a private Indian airline. It introduced tiers, miles, and status on a private airline, teaching India’s business travellers to chase tiers and JPMiles. This programme later spawned the country’s biggest airline co-brand card franchise before ending life as InterMiles.
The launch of JetPrivilege marked a significant shift in loyalty programmes in India, moving away from the state carrier and towards private airlines. This change had a profound impact on India’s business travellers, who began to prioritize earning miles and achieving status on private airlines.
Our take: while JetPrivilege is no longer in operation, its legacy lives on in the form of InterMiles. Cardholders who previously earned JPMiles may need to adjust their strategy to maximize rewards on other airlines or programmes.