Air India debuts Flying Returns — India's 1st FFP
Air India introduced Flying Returns in 1994, India's first frequent flyer programme, allowing Indians to earn and burn miles. This move marked the beginning of loyalty programmes in the Indian airline industry.
Air India launched Flying Returns, India’s first frequent flyer programme, in 1994. This programme allowed Indians to earn and burn miles on the Maharaja, a concept that was new to the Indian airline industry at the time. The introduction of Flying Returns paved the way for the idea that an Indian boarding pass could be worth something later, laying the groundwork for the modern loyalty programmes we see today.